Writing good event descriptions

Writing good event descriptions

Think about who you are trying to reach and what you are offering

Event Titles

A good event title is expressive and specific. For instance, is it an “Exercise Group” or an “Over 50s Morning Workout”?

Equally, consider simplifying the name if it makes what it is clearer. For example, “Manchester Community Qigong (Women only sessions)” could be simplified to “Qigong for Women”. You can use the event description to elaborate.

Writing a good summary

It’s better to spell out acronyms. For example, instead of “N.A.” write “Narcotics Anonymous” . It’s OK if the acronym is explained, for example “PARS: Exercise group for women”. If in doubt, spell it out!

Avoid forward slashes and try and only use colons, commas, and ampersands as punctuation. “Coffee Morning/Food Voucher Service” is better as “Coffee Morning & Food Voucher Service”.

Make sure if events are running more than once, that the naming and capitalisation is consistent.

Creating a complete description (event body)

A complete event description should be to the point, and include at minimum:

  • What it is.
  • Who it’s for.
  • Contact information for the organisation or person running the event

Additionally, it could include:

  • Navigation information: Some venues can be slightly complicated, so may need supplementary directions like “Come in the side door on Handel Street” or “Tell reception you’re here for [event] and they’ll tell you where to go”
  • Accessibility information: Be specific by describing exactly what facilities are in place, or better yet have the information in an accessibility statement you can link to for any event hosted in that venue.

TO DO: Markdown guidelines

Easy Mistake:

Date, time, place: These are the most important bits of information to anyone deciding whether to attend an event. When organising one though, you can get so far into the details that these three key bits of information become invisible to you. As a result, it’s surprisingly common for websites, listings, flyers, posters etc. to be missing the date, time, place or all three!

The way PlaceCal is built means this shouldn’t ever be the case on a PlaceCal site, but it’s worth double checking, and bearing in mind for every other way you promote your events.

Use repeating events correctly

Adding an image