Commissioners often have problems with asset mapping (who really knows what asset mapping is, anyway?) for their community. This means they’re unable to clearly identify and communicate the strengths and resources already available in their domain. The information is there, but no one can find it.
PlaceCal was developed as a tool that enables a Commissioner’s smaller community groups to publish their information online easily. It’s the missing link between existing directories (like Facebook or EventBrite) and the people who need the information.
PlaceCal is not a directory in and of itself. Unlike other directory or listings services, which require top-down maintenance from a central team, it works alongside existing directories. PlaceCal aggregates information from separate, unrelated sources to improve information-sharing.
We produced a table to show how PlaceCal differs from other product-based solutions, as an asset-based approach.
Product-based (deficit) Approach
PlaceCal (asset) Approach
Start with technological lacks
Start with existing facilities, staff and skills
Respond to problems
Identify opportunities and strengths
Invest in training and support
Emphasise role of technology/software
Emphasise role of community knowledge
Focus on individuals
Focus on neighbourhoods
See people as clients and consumers
Enable people to be co-producers creating what they need
Treat people as passive and “done-to”
Help people decide what’s important to them
Support people to do what they want
Implement products as the solution
See people as the answer